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How to Start a Business

Are you ready to start a business.  We can help. Legal Process One of the essential steps in starting any business is ensuring that you have all the required legal papers with you as even if one paper gets lost,

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The Psychology of Color

When you design logos, clients ask the same questions: Why did you chose that color? Designers use colors for a variety of reasons, but we all understand color…we just might know know that we understand color. Infographic by WebpageFX

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Successful Companies with Bad Logos

As designers, let’s not overstate our points.  When we exaggerate our importance, we look like we don’t know what we’re talking about. A logo represents your brand, your company, your products and services, and your overall message.  It’s important. A

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Happy April Fool's Day 2013

If you’ve been to my other site today, no…breadmillerdesign is not real. I’m more likely to be up late working than I am to be up early baking. Perhaps I’ve been feeling like clients expect projects delivered through a drive-up

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The Color of the Year

In case you’re not aware, PMS 2013 is the color of the year.  That was decided by PANTONE, the company that provides the standard for color consistency in the printing color management and design industry. It’s pretty funny to me that

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How Much Does a Website Cost?

The question I get most often from potential clients is, “What is the price for designing a website?” As with any project, I bill by the hour and tailor the budget to meet the client’s needs. Still, in general, I

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How Much Does a Logo Cost?

We get calls every day asking the question,”How much does a logo cost?”  I hate to answer this way, but it depends.  How much does a house cost?  How much does food cost? I can tell you what we charge

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Chutes and Ladders Sucks!

We have all played this classic board game and we have the same problem.  We move our game pieces in the wrong direction.  I do it every time.  My kids do it every time.  It’s just not clear which direction

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You Should Love Getting Targeted

I hear people complain all the time that they might get targeted by a marketer.  People don’t want to give out information and be hit with all of this crap in their email, on their screens, and in the mail.

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Just Make it Look Pretty

I had a client tell me that they just needed me to make their website look pretty.  I told them that I can do more for their site, and they need me to do more than just make their site

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Lessons from a Nigerian Prince

We get these spam emails every day.  I get a ton of them and filter out most of them.  They basically promise to make you rich for a small amount of money. I heard an interesting take on this the

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The Holidays are Here…Sorry

OK, the holidays are not here, but your business should take care of any holiday gifts or cards now.  Do you do the same thing every year by default?  Do you order everything at the last minute or just say

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Give Yourself a Call

Do yourself a favor and call your main business number from an anonymous phone right now.  Hopefully, it’s fine and sounds just as you imagine it sounds.  Don’t leave this to chance, but check it out. I have a client who’s

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7 New Business Leeds

Yesterday I sent out an HTML email and have 7 new leeds from perspective clients and some existing clients.  Hopefully I will be able to convert those into jobs, but I’m very pleased with the response. I’ve changed the format

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What's Wrong with Email

Don’t get me wrong, I love email as a tool.  Attaching files, giving a list of changes, and connecting with a client in their own time are just a few reasons why email is great.  Still, email is the death

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The Big Ten's New Logo

Here’s the new logo for the Big 10 conference…Everyone pretty much agrees that this sucks.  This looks like it was slapped together in 10 minutes for a presentation of initial comps. Don’t blame the design firm! The old logo was

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Anatomy of a Website Redesign

As a web designer, it’s crazy that we’ve had the same site for years without an over-haul.  We’ve always gotten compliments on it, so we’ve just been revising and adding to it as it is.  Finally, enough is enough. What

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Email Campaign – Part 2

I didn’t get any new clients.  I didn’t get any calls.  I got only 4 clicks to my site (.5%). OK, I only sent this to 787 people and 54 folks did open it.  I’m not thrilled with this low

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Email Campaign

Today I’m sending out an email marketing campaign targeting lawyers in need of graphic design.  I wanted to document this process to show how easy it can be to generate business (I hope).  Here it is online. Why an email

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