OK, the holidays are not here, but your business should take care of any holiday gifts or cards now. Do you do the same thing every year by default? Do you order everything at the last minute or just say forget it because you don’t have the time?
Maybe you don’t believe in business holiday cards and gifts, and that’s fine. You don’t have to do anything, but make sure it’s a choice to do nothing and not a missed deadline.
It’s a great opportunity to remind your customers who you are, so put some thought into it and stand out from the crowd. Send a unique gift. Send a totally custom card. It’s not about marketing, its about saying thank you. Send the best “thank you” you can.
Whatever you do, don’t wait until the last minute.
