Email Campaign – Part 2
I didn’t get any new clients. I didn’t get any calls. I got only 4 clicks to my site (.5%). OK, I only sent this to 787 people and 54 folks did open it. I’m not thrilled with this low response rate. My marketing goal is to get one new, good client, so I need […]
Email Campaign
Today I’m sending out an email marketing campaign targeting lawyers in need of graphic design. I wanted to document this process to show how easy it can be to generate business (I hope). Here it is online. Why an email blast? Honestly, I have almost an identical campaign ready to go as a direct mail […]
Take Yourself out of the Equation
As a graphic designer, I ask my clients to take themselves out of the equation and let me look at their marketing from their client’s point of view. Don’t tell them what you want to say…tell them what they need to hear or want to hear. Maybe they don’t care what your mission is, but […]
Chicago Graphic Design Firm
Chicago graphic design firm. Chicago marketing firm. Why repeat “keywords” online? It’s called search engine optimization or SEO for short. Chicago graphic design firms and chicago marketing firms are keyed into these terms as the will drive business to your site. As you can see, I’m repeated the terms chicago design firm, chicago graphic design […]
Starting a Business – With No Design Budget
Ideally, you have a good sized marketing budget when starting a business. Getting clients is what starting a business is all about…it’s a given that you can do the work or provide the product, or you wouldn’t be starting a business. You need to market your business. These days, it’s harder to get a business […]
Law Firm Website 2.0
We love designing a website when the client has a terrible website or no site at all. We come out looking like geniuses. What do we do when the original site is good…or worse, a site designed by us? Here is example of a site we just redesigned: The Law Office of Matthew L. Hood. […]
Why do you have a career page on you website if you aren't hiring?
I’d advised clients to put a “careers” page on their websites even if they aren’t hiring. Why would you do this? Why do you want job hunters calling you just to turn them down? The answer is simple…The page is for potential clients, not really for job seekers. I want to work with a company […]
Do Your Own Homework
My wife is a high school English teacher. From time to time, she asks me help her check papers handed in for plagiarism. 90 percent of the time, I find the original source online in under a minute. It may be a song lyric, a poem, or a news story, but the lazy student thinks […]
Sometimes it all comes down to design
We’ve done a lot of brochures for real estate development companies. The marketing must be created before the property is built or even rehabbed since developers can start selling the properties before one even exists! Sure, the buyer may go through a model of the potential property, but they usually go home with my brochure. […]
I'll Know it When I See it…Maybe Not.
We aim to go beyond our client’s expectations but stay within their budget. We want them to be thrilled, but clients need to understand what the design process is and what it is not. “This isn’t right, but I’ll know it when I see it.” I’ve received that “feedback” before and it shows a lack […]
