Does My Company Logo Need to Include 'Inc.' or 'L.L.C.'?
No. If your lawyer told you that, they’re wrong. Sorry. Some lawyers think it is safer to list your legal name in your logo and there’s no downside, but they are wrong. Let’s consult one of the largest law firms in the country, Baker & McKenzie LLP. Take a look at their homepage. They don’t even […]
Give Yourself a Call
Do yourself a favor and call your main business number from an anonymous phone right now. Hopefully, it’s fine and sounds just as you imagine it sounds. Don’t leave this to chance, but check it out. I have a client who’s phone number lead to another related company. It also rang for quite awhile before anyone […]
7 reasons why you should redesign your website now.
Let’s say you have a website that’s three or four years old. It’s still kinda fresh and up-to-date. There’s no reason to update it…right? WRONG. Right now, a three or four year old website is out of date. If your site is older, it’s ancient. Here are some reasons you should update your site now: […]
Why Should my Site be Designed in WordPress
Web Design in WordPress and Not Just HTML? Yes. What is WordPress? For those of you who don’t know, WordPress is a site that you can host your blog with, but more importantly, you can build any website on the WordPress format. It’s a free package of software, templates, and plug-ins that you can install […]
My Current Web Design Job will be Obsolete…Kinda
There are great resources out there for small businesses and start-ups to build their own websites. There are templates and content management systems that are easy to use and look great. Sound like if companies can build their own sites, graphic designers won’t really be needed? Yes and no. Yes. For some companies, they just […]
What's Wrong with Email
Don’t get me wrong, I love email as a tool. Attaching files, giving a list of changes, and connecting with a client in their own time are just a few reasons why email is great. Still, email is the death of communication, especially with a creative process. I’ve made the huge mistake of just emailing […]
The Secret to Success: Return Calls
OK, it is such an obvious point, but I think the world needs a reminder. CALL PEOPLE BACK WHEN THEY CALL YOU. EMAIL PEOPLE BACK WHEN THEY EMAIL YOU. If I call you and don’t get a reply, I get nervous. My clients react the same way. I had a client call me recently about […]
Don't Give us the Solution.
A great tip for clients when dealing with graphic designers is to present the problem, not the solution when giving feedback. For instance, we hear “Make the logo bigger” because it isn’t standing out enough. We need to hear “The logo isn’t standing out enough.” Perhaps the logo could be moved, the layout could be […]
The Big Ten's New Logo
Here’s the new logo for the Big 10 conference…Everyone pretty much agrees that this sucks. This looks like it was slapped together in 10 minutes for a presentation of initial comps. Don’t blame the design firm! The old logo was clever. The “11” in the negative space represents the fact that there were really 11 […]
Anatomy of a Website Redesign
As a web designer, it’s crazy that we’ve had the same site for years without an over-haul. We’ve always gotten compliments on it, so we’ve just been revising and adding to it as it is. Finally, enough is enough. What is wrong with the old site Sure in 2005, this was the state of the […]
