The 1st Page of Google Myth
I get emails every day that promise to put my website on the first page of Google. THIS IS A SCAM. Give me a freaking break. I’m sure my clients get these offers as well. This is a real problem. It creates false expectations that you can flip a magical switch and you’ll rate number one on whatever […]
Anatomy of a Website Redesign
[vc_row][vc_column][vc_single_image image=”1951″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We’re thrilled to have launched our updated website. This site showcases some of the elements of modern website design. Good web design is built around the user’s experience. Today’s standards are in response to the way people currently interact with the Internet. Visitors to your site will not only be on desktops, but […]
The Miracle of the Honeypot
If you have a website, you should have a contact form. You want visitors to contact you as easily as possible. That bad part that everyone with a website knows, is that you will be flooded with SPAM from SPAMbots along with any actual contact your receive. It’s a total hassle to deal with […]
The SpaghettiOs of Design
Go to any graphic design discussion on the Internet and you will find designers decrying the emergence of crowd-sourcing websites like 99designs or website template sites like Squarespace. Doesn’t the pubic understand the value of what we bring? Don’t they know that a solution needs to fit the client’s particular needs? Why do they think they can […]
Warning: Do not respond to "hearing impaired" prospects!
We are suddenly inundated with requests for quotes from new clients. None of them will talk on the phone. Many of them claim to be hearing impaired. This initially bugged me because I prefer to actually speak to a client and not communicate just by email. I also noticed that several of these “potential clients” […]
Designer Death Match!
Grab your color swatches, fonts, and stock photos…It’s time to do battle. It’s time for a Designer Death Match. On some projects, you just assign one designer to work on it. They take full responsibility to learn about the client and design a solution for that particular goal. Most of the time this works well. The […]
Update your site by April 21st or Google will Punish you!
Google announced that they are updating their search algorithm to promote “mobile-friendly” sites above others on mobile searches. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ It may just take a few tweaks to get your site fixed or it could be a major update. You need to do this or your competitors will be […]
Are you a Hoarder?
Some clients act like hoarders. They need a website or an ad, but end up with a mess. They want to add a special offer, add an event (visit us at the convention in booth 2039895), add a testimonial, add the word “New”, feature the mission statement, and just stuff the piece with content. Sometimes […]
I Hate Tri-Fold Brochures
I have clients call me all the time and ask for a tri-fold brochure. I hate tri-fold brochures. I guess I’m just sick of them. I think clients ask for them because tri-folds are cheap? Every crappy dental office or Super 8 lobby has a rack of tri-folds selling teeth whitening or promoting some local water […]
Never Market At Someone
I was sending out some marketing that I’d targeted to a particular industry. I wanted to show them that I understand their needs. I also was trying to put to rest some of the traditional resistance to a marketing agency that their particular industry has. I noticed that my copy was terrible! The text […]
