We designed a logo for a business consulting firm. It’s a nice looking, professional logo. You could leave it at that, but there is more behind the logo.
A little background
iMonlouis specializes in managing positive change for clients. The business is about transformation. Companies are sometimes afraid of changes, so a we wanted to generate a calming image. The owner is into yoga.
What is going on in the logo
The image of the Lotus flower was the inspiration for the logo. The flower represents change.- We placed the “i” in the center of the logo to represent the “i” in iMonlouis.
- The “i” also forms a figure in a yoga position.
- The Transparent leaves soften the mark to give it a calm feel.
- The “& associates”‘ is bumped down so that the unique part of the name stands out and is easily read.
- The business blue color was chosen to keep the logo in the realm of traditional business.
There is a lot going on there, but we still keep the logo simple and clean. You don’t need to see all that at first glance. The logo needs to be a strong, unique mark on it’s own.
When you look behind the design, you can see how the choices are not arbitrary. A logo is meant to appeal to clients, but also represent the company.
