On April Fool’s Day, I sent a fake HTML newsletter with my “new logo.” When you click on a link, it takes you to my site to let you in on the joke…Or to let you know that I’m in on the joke. It went over pretty well and we gave some clients a chuckle. It was great to hear how it made some people’s day.
I also enjoyed that not everyone knew I was kidding. Maybe not everyone had a nurse as a mother who referred to bowel movements as “BMs.”
It does make a pretty good point about logos. Take a good look at your mark and make sure it’s not communicating an unintended message. Your name and your mark represent your company. You can’t say everything with your logo, but step back and see what your logo is saying about you.
Of course, that’s why you hire a design firm. We have the distance and experience to look at your brand with fresh eyes and focus on communicating your company’s message.
