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I make this simple mistake all the time. I’m at the grocery store paying with my debit card using the chip reader.  The person helping me asks me if I found everything ok, there is beeping and other noises, another person asks me if I need bags, I look down at a little screen and see the words “Remove Your Card”, I take out the card, and realize I messed up the whole process.  I realize the entire message is “Please Do Not Remove Your Card”. There is no reason for the words “Remove Your Card” to be on a tiny screen when the opposite action is the desired action.  This is an example of a bad user experience. How about something like this:

Processing Leave Your Card Inserted

…and:

Approved Remove Your Card

As a designers, we are in the communication arts.  We think about how users will view a website, brochure, logo, and so on.  The chip card reader bugs the hell out of me. The code was written by a software engineer and it’s a crime that so many machines use these same statements!  It would be so easy to make this little change.  It would save so much confusion.  Even if it’s just a little confusion, it should be changed. Sure, you can call the customers like me idiots for getting confused, but it’s better to just be less confusing.