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Sherwin Williams…What the Hell?!

This may be my least favorite logo of all time.  Seriously, a giant can of paint is dumped over the entire planet?  Do we want to paint our oceans and forests?! This is terrifying! Ok, fine, the logo was designed

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Stop Putting Twitter Icons Everywhere!

Companies put Twitter icons, Facebook icons, Instagram icons, Google icons, and other icons on their front doors, on their packaging, on broadcast ads, and in their ads…It has to stop! No Shit Your company has a Facebook account?  Wow.  Impressive.  The

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The Chargers Fumble their Rebrand

The San Diego Chargers announced that they are moving the NFL franchise to Los Angeles. They designed a new logo emphasizing the new city. I was interviewed for my opinion on the logo.  The first thing I said was that

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The 1st Page of Google Myth

I get emails every day that promise to put my website on the first page of Google.  THIS IS A SCAM.  Give me a freaking break. I’m sure my clients get these offers as well. This is a real problem.  It creates false

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Anatomy of a Website Redesign

[vc_row][vc_column][vc_single_image image=”1951″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We’re thrilled to have launched our updated website.  This site showcases some of the elements of modern website design. Good web design is built around the user’s experience.  Today’s standards are in response to the way people currently

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The Miracle of the Honeypot

  If you have a website, you should have a contact form.  You want visitors to contact you as easily as possible. That bad part that everyone with a website knows, is that you will be flooded with SPAM from

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The SpaghettiOs of Design

Go to any graphic design discussion on the Internet and you will find designers decrying the emergence of crowd-sourcing websites like 99designs or website template sites like Squarespace. Doesn’t the pubic understand the value of what we bring?  Don’t they know that

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Designer Death Match!

Grab your color swatches, fonts, and stock photos…It’s time to do battle.  It’s time for a Designer Death Match. On some projects, you just assign one designer to work on it.  They take full responsibility to learn about the client and

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Are you a Hoarder?

  Some clients act like hoarders.  They need a website or an ad, but end up with a mess.  They want to add a special offer, add an event (visit us at the convention in booth 2039895), add a testimonial, add

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I Hate Tri-Fold Brochures

I have clients call me all the time and ask for a tri-fold brochure.  I hate tri-fold brochures.  I guess I’m just sick of them.  I think clients ask for them because tri-folds are cheap? Every crappy dental office or Super

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Never Market At Someone

  I was sending out some marketing that I’d targeted to a particular industry.  I wanted to show them that I understand their needs.  I also was trying to put to rest some of the traditional resistance to a marketing

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Happy New Year 2015

  I love January.  It’s the time of year we make a fresh start.  What are your goals?  What are your company’s goals? These are all doable: start a new company launch a new product get more clients open a

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What is the Standard Type Size

12 point is not the standard type size for anything that is actually printed or designed. 12 point is the default size in digital word processing.  Yes, when you create your document in Word and print it on your ink

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I love Deadlines!

  Deadlines are stressful and scary.  People hate working under deadlines. I love deadlines.  I often tell clients “Give me a deadline, please.” A deadline means that there is a set schedule.  It means that a project is moving forward

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Behind the Logo

We designed a logo for a business consulting firm.  It’s a nice looking, professional logo.  You could leave it at that, but there is more behind the logo. A little background iMonlouis specializes in managing positive change for clients.  The

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We Root for Our Clients!

We want our clients to kick ass.  We want their companies to grow and soar.  We try to partner with companies to focus on their success. Why not… If they are a success, that may mean more work down the

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What’s a Call to Action

A basic definition of a call to action is simple.  What do you want a customer to do when they encounter a piece of your marketing.  Whether it’s a website, an ad, or a brochure, you should ask yourself what’s the one

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Getting Clients is Easy

I was on a marketing forum yesterday and a fellow marketer/designer posted a question.  He wanted to know how to get customers.  I was shocked by the question and kinda went nuts on the guy.  If you are in the

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Logo Process Explained

Every company needs a great logo, but how much do they cost?  How long will it take to get one?  How big will it be?  How many colors will it have?  What will it look like? A logo is not

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I Hate the Term "Ambulance Chaser"

One the worst things you can call an attorney is an ambulance chaser.  That’s the sleazy lawyer that shows up at the hospital to get a patient to file lawsuits.  This is a portrait of a selfish, opportunist with little

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Don’t Follow the Leader

If there is a successful  company in your field and you need a website, why not just make yours like theirs?  They are successful, so wouldn’t you be successful as well by following their design?  Aren’t you trying to appeal

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The Myth of the Mousetrap

Forget this: “Build a better mousetrap, and the world will beat a path to your door”…THIS IS DEAD WRONG.  There is an infinite number of products and services that you would buy in a second, but you will never buy.

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