Lakeshore East "Best Location" Campaign - Round 1: Inital comps/sketches for postcard


POSTCARD TO INTRODUCE CAMPAIGN

LAYOUT 1	LAYOUT 2
The photos surrond the Logo eccoing the location of the development. "Surround yourself with the best of Chicago" was another tagline I was considering.

LAYOUT 3	LAYOUT 4	LAYOUT 5
This execution utilizes the color and textures of the 4 elements surrounding the development. Could work as a logo for the concept.	We discussed doing illustration for the campaign. This is just a rough execution, but shows how illustration can simplify and communicate the idea differently from a photo. The final illustration should be something hipper than this.	This shows an illustration type effect on the photos.

POSTCARDS COMPS TO SHOW HOW A LOGO COULD BE INCORPORATED

LAYOUT 1	LAYOUT 2

Alternative Sketches