Chromaticity launches new web site, logo and lead campaign

We are pleased to announce that www.chromaticity.com has been completely redesigned and launches on October 15th.

In addition to product info, brochures, profiles and tips, it will also feature a revolutionary new online LMS (Learning Management System) that will offer you and your customers an automated way of learning all about color management, EFI Rips and Workflow, EFI Color Profiler Suite and X-Rite spectros. (More on that later.)

Chromaticity is also pleased to debut our new logo. While this type of marketing stuff may not always be real news, it is also a part of our overall new branding, advertising and lead generation program that will directly benefit our dealers and partners. So when we started all of this, we quickly realized that our communication designs were a little dated.

New web site, new logo, new marketing materials and price lists…….there is a lot happening. We encourage you all to get in touch with one of our inside reps or CSRs and get the new material. They will of course be speaking with key technical and sales contacts to send out the info. Thanks for all of your business and support. The rest of this newsletter is meant for you. So let’s discuss promos, programs, products and opportunities…….

Chromaticity expands its EFI Validation Media line to include new “dead-nuts” SWOP 3 grade

Following up on the huge success of our EFI Validation 250 Satin (for GRACoL), we are pleased to introduce EFI Validation SG3 premium proofing media. Mike DiCosola and the tech team at Chromaticity worked very closely with the mill over the past several months to “custom spec” a SWOP 3 whitepoint to formulate our new paper. This is an exclusive grade to us and it offers customers the ability to hit SWOP 3 proofs without the need for “publication simulation” in the Rip. Sample rolls are available by calling our office.

EFI launches Colorproof eXpress – “Contract Proofing to Go”

EFI Colorproof™ eXpress is a new entry-level proofing solution that provides high quality proofing results. The solution is perfect for small operations with limited budgets because it enables even your most inexperienced user to provide validation prints and contract proofing out-of-the-box quickly, easily and effectively. Predefined print modes for proofing, photo and black/white printing as well as the one-click spot color handling underline the focus on ease-of-use.

EFI Validation Media profiles for eXpress are available as an
on-line download directly from the eXpress interface.

EFI eXpress is available in M, XL and XXL sized for 17”, 24” and 44” engines. It is the replacement for EFI’s Designer Edition (DE) product. There are upgrade paths that address DE to eXpress and eXpress to XF. NFR and dealer kits are available. Call or email us today. Pricing starts at $750.00.

EFI Fiery XF continues to light up the sign and graphics markets. Driver for Epson GS 6000 now available

Hundreds of copies of Fiery XF have been sold in the US this year!! It rounds out the EFI Rip offering that includes Colorproof eXpress and Colorproof XF. EFI now offers the most robust Rip product portfolio on the market today. Now your techs, sales people and customers need know only one GUI to get ALL of their print jobs out the door: photo, contract proofing, wide format and grand format.

EFI Fiery XF starts at $1,695 and can drive a 60”+ engine from Mutoh, Roland, Mimaki, Colorspan, HP, Canon and the new Epson GS 6000. Of course, Fiery XF can also drive all Vutek engines. Hey, did you know that Fiery XF can actually drive all of these printers at once with consistent color? Call and ask us how!!! Great new revenue opportunity!!!

Finally….easy to access, expert training on EFI Colorproof XF, eXpress and EFI Fiery XF is now available from Chromaticity…..online!! Yes, we know that training is a high-margin revenue source for many dealers. But, with costs getting cut everywhere, your customer may appreciate this greener approach. We’re not saying that ALL your customers will want to do this. But for simple installs that you want to get up, running and using paper and ink ASAP, then this is a great option to have. It’s also perfect for keeping your techs up to snuff. View a sample training course to see how it works: Click HERE <CAN WE SAY SOMETHING ABOUT HOW THIS IS A GREAT AUGMEN T TO ON_SITE TRAINING AS A WAY TO INCREASE CUSTOMER RETENTION AND REDUCE SUPPORT CALLS TO DEALER TECHS>

New Validation Publication PS inkjet media is an microporous coated magazine press sheet!

This is a very unique stock and represents a perfect opportunity to knock the door down at a new client. We have shown this to some of the biggest agencies and web printers in the US and they all agree that this can allow them to replace Kodak Approvals with an inkjet system. This is only available through Chromaticity today. Call for sample rolls, pricing and more details.

EFI Validation 155 and 190 medias are now SWOP certified with Canon iPF series and EFI Colorproof XF

Canon, EFI and Chromaticity recently announced SWOP 3 certification for a system made up of Colorproof XF, Validation 155 or 190 media and a Canon iPF series printer. These grades are both paper-based and are thus much “greener” than resin coated base stocks. Validation 190 is a great replacement for Tecco 9200 or some grades of CGS Pearlproof. Many packaging companies use these because they have a wide gamut and can be folded without the ink or media cracking.